website + digital + print + apparel
Clover Cup annual tournament
Clover Cup is an annual roller derby tournament hosted by the Dallas Derby Devils. This tournament brings in teams from all over North America, and includes 5 different competitive brackets. It’s the largest annual tournament in the DFW area.
Clover Cup branding
Historically, Clover Cup has had a new logo every year, however, starting in 2027 we decided to create a general logo to use on most printed and/or reusable materials (banners, backdrops, badges, etc.) along with dated versions for social and digital outlets along with some merchandise.
The clover itself was created by intersecting two roller derby tracks to make each individual leaf shape, then repeated for the lucky four-leaf clover look. This icon was then used to create various patterns for social backgrounds, step-and-repeat banners, and more.
Clover Cup website
Each year the Clover Cup website is updated with important tournament applications for teams, officials, announcers, photographers, and more. Tournament schedules, team welcome packets, and media waivers must also be updated and added each year throughout the tournament preparation process. Clovercup.com is where teams can go to find any and all the information they may need about the tournament.
Clover Cup branding
The Clover Cup Sponsorship Packet in previous years has been messy, confusing, and aesthetically lacking. When creating the 2027 sponsorship packet, our main objectives were to make available sponsorship and vendor packages and a la cart options very clear to the reader, and to specifically outline sponsor and vendor benefits including the Dallas Derby Devils in-house and online reach.
This digital packet was then shared with potential sponsors. It was also linked to via QR code on a printed 5 x 7” flyer and distributed at local markets and directly to business owners.
more about the business
Are you interested in learning more about the Clover Cup annual roller derby tournament? Visit clovercup.com!