logo + branding
the backstory
As a local mom-and-pop shop, Planted Bakery wanted to embrace its “handmade with love” nature and welcome new and returning guests with warmth, enthusiasm, and the smell of fresh-baked pastries.
the goal
Make Planted Bakery feel warm, inviting, and friendly both online and throughout the store with easily recognizable, consistent brand elements.
the process
In the initial stages, we decided on a logo idea based around a loaf of bread – the core of many of Planted’s baked goods.
We chose warm colors for a welcoming feel, and a bold, quirky font that makes you feel like Planted is your best friend from back in high school.
*this project is based on a real business but is strictly for portfolio purposes