website + digital + print + apparel + animation

the backstory

The Dallas Derby Devils are a local roller derby league in the Dallas-Fort Worth area. This organization is ran by the skaters and volunteers within it, so naturally I gravitated towards design roles. The work on this page are various pieces I’ve created over the years of skating and volunteering with the Dallas Derby Devils.

the website

The first goal of the Dallas Derby Devils website redesign was to update old material/content and remove any non-relevant or broken links. The largest lift in this endeavor was recreating all of the e-commerce images for merch and membership dues, giving the e-commerce portion of the website a more cohesive feel. We also spent time building out a robust home landing page highlighting all of the different teams, programs, and more that the Dallas Derby Devils organiztion has to offer. Finally, we annually update the team rosters and headshots for every team within the league.

Effort: Brand Guide. Objectives: Outline all Dallas Derby Devils brand guidelines, various logos, color schemes, fonts, photo usage, and more.

Effort: League Merchandise. Objectives: Create t-shirts, stickers, and other merch to represent the five home teams of the Dallas Derby Devils, along with travel team specific items.

Effort: Live Stream Overlays. Objectives: Create various animated live stream overlays for information, sponsorships, and transitions.

design efforts

In the years I’ve spent working with the Dallas Derby Devils, we’ve worked on several projects together, including but not limited to:

  • Website Design

  • Merchandise

  • Posters

  • Flyers

  • Tickets

  • Logos

  • Brand Guidelines

  • Social Media Content

  • Sponsorship Opportunity Packets

  • Live Stream Animated Graphics

  • & more

more about the business

Are you interested in learning more about the Dallas Derby Devils? Visit dallasderbydevils.com!

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