logo refresh + website
the backstory
MC2 started as a design and creative agency over three decades ago. Today, they help clients across sectors — from nonprofits to tourism to startups — create aligned strategies, standout brands, and marketing that works.
MC2 felt it was time to give their brand a refresh (just the small things), and rework their website to better tell their story as it is today.
the brand
After five years with MC2’s current brand, they were ready for a visual refresh, not necessarily a full rebrand. They wanted to modernize, refine, and expand their look while preserving the equity and recognition they’ve built. They also wanted to incorporate a little more of their existing teal color into the brand and use a little less lime green.
the website
The goal for MC2’s website was to modernize visuals, improve user flow, and position MC2 as a creative, strategy-first marketing agency.
We used the newly refreshed brand guidelines in combination with the content provided by MC2 to create their wireframes and showcase all of the services MC2 has to offer their clients.
more about the business
Want to learn more about MC2?
Visit them online at mc2design.com.
Or check them out on Instagram: @mc2design.